If You Send Emails to Your Church, You Need This Service!
In a previous post, I shared a sample of the worship email I send out to our entire church on a regular basis. Looked pretty boring didn’t it??? Especially when compared to the new look:
See, I used to send these emails out using my personal Yahoo! Mail account, believe it or not. I actually had to break the mailing into sections of addresses so Yahoo! didn’t think I was a spammer. One day, two questions popped into my head that made me very nervous:
- What if someone hits Reply to All and says something embarrassing or even inappropriate?
- And isn’t it kind of a privacy issue to be sending out everyone’s email address in the “To:” field?
I resolved the second issue immediately by pasting everyone’s address but mine into the “BCC:” field. But these two questions were enough to convince me we needed to look for something better. What I found is a service that has been nothing short of awesome. And the best part? It’s completely FREE (unless your list consists of over 2,000 members or you send too many emails for your own good…check pricing here).
Here’s why you should consider a Mail Chimp account for your church (I actually use this service personally for my blog emails, too. By the way, you should totally sign up to receive an email each time I post something new!):
- Pretty. Consider the example above (not the monkey, the email!). Would you rather keep using plain text or second-rate email templates? Or maybe you’d like to send something that says, “Wow!”
- Private. All Mail Chimp mailings are very private. You pick the “Reply To” address and that’s the only one people will see.*
- Professional. Everything from the Sign Up form to the Confirmation emails to the email campaigns themselves just reeks of excellence. And, as you know by now, I value that!
- Ok, I give up on the “p” thing…Feedback. They can tell you with decent accuracy who has opened your email and who has not. And who has clicked on links in your email and which ones they clicked. It’s helpful over time to know which communication elements are well-received and what needs re-working.
- Easy. There’s always a learning curve with any new software or service like this. But they make it pretty painless.
*Mail Chimp prefers that your address be a @yourdomain address rather than a Yahoo!, Gmail, AOL, etc address. Again, this helps avoid the spam factor. If you need a domain and your web host doesn’t provide that service already, you’re in the boat our church was. But we were able to set up an email account for our domain through Google Apps, which they offer free to non-profits. Perhaps, you could do the same.
What is the primary means of communication (outside of church events, themselves) you and your church use?
Disclosure: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”